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Welcome to the Executive's Lab
Your Six-Figure Life Was Just the Beginning
As a Dominican immigrant and former multi–six-figure HR leader, I know what it’s like to “make it” —
💼 The salary.
🌆 The title.
👏 The applause.
And still feel like your life isn’t yours.
Running on caffeine.
Trading hours you’ll never get back.
Feeling capped — financially and energetically — even though you’ve already checked the boxes of success.
Here’s what I know for sure:
❌ You didn’t work this hard just to feel stuck.
❌ You didn’t come this far just to keep running out of time.
❌ You didn’t become an entrepreneur to earn less while working more.
If you’re here, I know you want at least one — if not all — of these:
▻ More money without selling your soul (or your hours).
▻ More time without sacrificing your income.
▻ More peace without slowing down your dreams.
And here’s the truth: your time will NEVER scale.
But your gifts will.
And when you learn how to structure your business around them
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You can earn more while working less.
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You can scale without burning out.
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You can finally experience freedom that matches the success you’ve already created.
That's what we do in The Executive's Lab.
Designed for busy professionals with limited time. 24/7 access to 10 original training modules from my 11+ years in coaching, entrepreneurship, and sales across industries like finance, entertainment, and tech.
We leverage industry best practices, original curriculum, and AI to help you build a fully you-centric business that is both profitable and irreplaceable.
Digital University
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You get access to weekly sessions with me, Pepz. Normally $3,500/month — included in your enrollment. Plus, you'll learn from my mentors: multi-7 and 8-figure guest trainers.
Weekly Live Coaching
2
Access a digital portal and group chat where I drop surprise voice notes, bonus trainings, and new offers. Real-time coaching, real-time support. Best part? You'll be surrounded by fellow CEOs.
Community
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If you're anything like me, you want to know exactly what you're getting into before you get into it.
PROGRAM STRUCTURE
Do I Qualify?
Who This is For:
This is where Latino professionals and creatives step into their next chapter — building a 6-figure part-time business that gives them freedom without sacrificing income.
✔ For the professional who’s already hit six-figures but is tired of trading every ounce of energy for a paycheck.
✔ For the creative who refuses to choose between art and abundance.
✔ For the visionary who’s done riding the financial roller coaster and is ready for consistency, scalability, and peace.
This isn’t fantasy. And I won’t lie to you.
Unlike other coaches, I’m not here to sell you a magic “$100K in 60 days” formula. That’s not coaching. That’s marketing.
The Executive’s Lab is selective because my clients are serious. I don’t work with excuses.
I work with people who want results.
You must apply for the program in order to ensure that this is mutually beneficial and that this experience remains a productive and safe space.
There are three qualities I look for — let’s review them:
1. You’re Done Playing Small.
You’ve spent too many years shrinking yourself — at work, in life, and maybe even in your business — just to survive. But deep down, you know you were made for more, and you’re ready to finally act like it.
2. You’re Coachable — Even When It’s Uncomfortable.
You’re not looking for a hype man or another generic course. You want a mentor who’ll call you forward, hold you accountable, and walk beside you through the messy middle and the breakthrough.
3. You’re Ready to Work Smarter — Not Just Harder.
You’re done with hustle culture that leaves you broke and burned out. You’re ready for real strategy, systems, and structure that actually get you paid and give you your life back.
The truth is...
Success shouldn't cost
you your freedom...it should
fund it
What Happens If You Don't Join?
Nothing.
And that’s the problem.
Because NOTHING will change.
Less than 10% of people ever take real action toward their dreams.
Waiting becomes habit. "Now's not a good time" becomes your default.
Before you know it, weeks turn into months. A year flies by. And you’re still stuck in the same loop—with the same job, same income, same stress.
But maybe you’ll be like:
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Alejandra, who went from $0 in her first 18 months to her first two paid-in-full clients after just 2 weeks.
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Mark, who landed a $30,000 deal with ease.
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Adrian, who turned his DJing and event planning passion into a multiple 6-figure business.
Or maybe you’ll just keep doing what you’re doing.
But if you were fully satisfied, you wouldn’t be here, reading this, now would you?
What You'll Accomplish
You’ll identify your highest-income skills and turn them into a business with low overhead, simple operations, and high profit potential. No fluff — just clarity, aligned offers, accurate pricing, and a step-by-step launch plan that works.
Learn how to find, speak to, and close the right clients — the ones who are ready to buy, can afford you, and actually want what you offer. We’ll eliminate tire-kickers and teach you how to create an offer that sells itself.
We’ll build the kind of business that keeps money flowing even in uncertain times. You'll design both linear and leveraged income streams — so you’re not dependent on any one platform, client, or economy.
From closing five-figure deals to branding, rapport-building, sales psychology, and even manifestation — you’ll develop the core business and communication skills that separate hustlers from CEOs.
You’ll set up automations, email flows, sales pages, and website tools that do the heavy lifting for you — even if you’re not “techy.” I’ll share my exact toolkit and help you implement systems that save you thousands and generate income 24/7.
Clients Corner
THIS IS FOR YOU IF...
THIS IS NOT FOR YOU IF...
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You are ready to bet on yourself without putting it all on the line.
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You are ready to create a business that supports you and your family.
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You want more freedom to spend your time as you'd like.
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You are done with the daily grind of a 9-5.
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You'd rather figure it out on your own, spending countless time and energy trying to find what will work.
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You'd rather go rogue, because you aren't coachable.
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You aren't willing to dedicate time to put your business together.
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You are looking for a quick fix.
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You don't believe in creating time and financial freedom.
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What Clients are Saying
Are you a freedom and lifestyle-driven Latino and/or aspiring entrepreneur ready to create a new path to revenue without becoming a slave to your business?
IMAGINE WHAT IT WOULD BE LIKE
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Having time for yourself, your family, your dreams.
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To create a business that is sustainable and profitable from day one.
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To have a business that has minimal overhead.
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To have clients who know that out of dozens of options you are the best person for the job.
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Not rushing in the AM to get ready to be in pointless meetings, working with people you don’t like.
HERE ARE THE FACTS
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40-60% of all working professionals will experience at least one lay off in their career.
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CEO compensation has grown 940% since 1978, while typical worker compensation has only risen 12% during the same period.
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Workers typically leave about half of their paid vacation days unused, leading to burnout and stress.
Are You Ready...
to Command Your Future?
Executive Lab: The Business Builder
Weekly group coaching sessions providing you with realtime feedback and actionable steps.
Live Coaching
Not only will I hold you accountable, but so will your cohort of fellow builders.
Accountability
Business Builder, features an online community and digital platform to support you in your goals.
Community
Every single strategy: from career growth, business development, manifestation, and more will be made available to you.
Success Strategies
You'll Be Free to Live How You Want To
But…what’s available to you if you become the CEO of your own life?
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Potential unlimited income growth
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Life-first balanced not work-life balance (where your business works around your life)
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Leverage income that can generate income outside of your physical work input
Tell me if this sounds like you:
You keep feeling that “there has to be more to life” than what you have been living
You’re ready to pave a new path to freedom.
You’re ready to monetize your passions and gifts to impact the world.
You’re ready for a change.
My Super Power
My clients have given me various nicknames over the years success sergeant, life strategist…but personally I prefer to be known as your co-pilot.
With over 16 years of Human Resources Experience, 10 + years in business and entertainment, I offer a blend of practical strategies, manifestation hacks, and tons of information packed in digestible content so that you know exactly what to do and how to do it.
Most people come to me for one of two reasons (if not both): they feel that their lives suck or they want to make more money.
Studies have shown that 99% of clients who hire a coach are "very satisfied" with 68% making a return on their investment, with the median being 7 x their initial investment
I’m Pepz and I am a Business Builder, Career Creator, and Confidence Coach. And you know what I love the most about my life now…I do what I want and nobody can tell me otherwise.
But like many...I followed the plan. Went into debt for my degree and worked 50-60 hour weeks, only to be laid off three times.
The last time I was laid off was two days before Thanksgiving and I went from making 6 figures to making NO figures…and I was done.
Since then I launched my coaching practice to instant profits, have generated multiple four, five, and six figure deals and I want to help you do the same.
Now tell me if this is you:
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You're ready to pave a new path of freedom
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You're ready to package up your gifts and make impact
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You're ready to scale your income
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You're ready to have a proven step by step process
And you know what?
You can create the exact life you want!
Now you may be wondering, if Beyond the Paycheck is a career coaching program, based on how much I’ve referenced career and finances?
And the answer is no.
This program however, knows that part of what prevents people from creating the life they want is how they are generating income. So we will tackle that first and aggressively, so that we can get you beyond the paycheck and into your dream life.
Businesses Transformed
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So, this is what we'll do
We will clarify the lifestyle that you want to create and what is the best business (product, services, and structure) to support your lifestyle AND actually launch it.
We will redesign and elevate four main components for business success:
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CLARIFY YOUR VISION: On macro and micro levels. You will identify the exact business you want to create for the life that you want to live.
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DESIGN: Together we will review your current financial standings and determine the future financial standing that is needed to support you. From there we will determine the best business avenue for you to follow, begin following it, and implement strategies (practical and mental) to launch a profitable and sustainable business.
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BUILD: We will your business infrastructure, marketing materials, and a foundation to create a business that will generate income with low overhead and massive returns.
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STRATEGY: There is so much noise out in the world and most coaches never tackle the mindset you need to be successful strategically and only focus on the strategy to scale your business and/or income. I am an expert strategist who will help you transform how you view yourself and the results you produce.
Meet Your Coaches
Business Builder - CEO College is your ONE-STOP-SHOP to build a profitable business, led by Pepz but supported by his mentors and consultants.
Cumulatively amassing over 20 years of business experience across a variety of industries and managing business revenue totaling multiple seven-figures - you will learn from and work with a variety of coaches to help you build your business.
Lead Coach/Founder of PTWP
Pepz
Life & Business Coach since 2017, Pepz has coached 1000s into successful new careers, with an average income increase of 50%.
In Business Builder, Pepz shares how he built his instantly profitable business, while scaling his entertainment career.
Master Business Consultant
Stephen
Stephen, has started, scaled, and sold 5 companies and now owns and runs 2 multiple 7-figure organizations. Stephen is an author, entrepreneur, and father Stephen Beseda join us to share tried and true ways to scale your business. Not only just that but he has also helped over 20 failing businesses become successful and profitable.
Marketing & Branding Strategist
Tara
Marketing specialist & fractional CMO, The Brand Architect, Tara joins us as our Marketing Coach.
Her clients range from YMCA, CycleBar, Rolling Stone Magazine, Bosch, and more.
You're going to learn strategies that have impacted multi million and billion dollar companies.
You won't need to guess, waste time, and wonder to your next level...you will be guided every step of the way.
The Breakdown
Time Commitment
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Weekly 60-90 Minute Live Coaching Session with Pepz and/or guest master trainer. Every Mondays at 5:30PM PST/8:30PM EST.
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Weekly on-demand lesson at YOUR convenience (60-90 minutes)
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Program can be completed in 3.5 months, but we recommend 6-8 months.
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All sessions will be recorded and shared with participants.
Financial Commitment
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Investment $6,000 | Financing Options Available.
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No refunds offered under any circumstances.
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New entrepreneurs
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Those ready to leave corporate
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Aspiring coaches
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Seasoned entrepreneurs who want to stabilize & streamline their business to greater profits
Who is this course for?
Once you register for the program, no refunds are offered under any circumstance. Please make sure you are 100% committed!
Are refunds an option?
After launching my own business and teaching my students how to create their own- I know what works and what doesn't. If you follow the step by step map, you WILL get results.
What if it doesn't work?
The program has been designed to be completed in 4 months, but we've accounted for life events to occur and have made it a 6 month container, with the option to extend at a cost.
How Long Is This Program For?
FAQ's
BONUSES BABY
Access to a library of mindset, business, and confidence education.
Topics range from Time Management, Money Mindset, Effective Goal Setting, and more
Self Mastery Content Library
1
Marketing specialist? Check
Multiple 7 figure trainers? Check
Communications Expert? Check
Guest Trainers
3
Newsletters
Content Ideas
Swipe Files
Templates
2
The lifeline of any business is clients.
So referrals will be explored and shared, if and when appropriate.